By Norman Dulwich
Newly established haulage companies do not have to reinvent the wheel; all they need to do to find the right path to success is to study how the successful ones do it. The following three qualities are just the tip of the iceberg, but they provide sufficient clues to learn how to jumpstart your small company's operations.
Keep Your Online Presence Proactive and Updated
One very obvious characteristic of all successful haulage companies is how they maintain and safeguard their integrity and reputation through their online presence. These days, as almost everyone uses the internet for social media or professional purposes several times a day, it has become of paramount importance to keep an online business presence well-updated with the latest issues in the industry as well as promos or events that appeal to potential and existing customers. It is not enough to simply create an online presence, however; you must be reasonably informative and not in any way misleading, as it is very easy to earn massive online backlash if a mistake is made to aggravate a customer. All the important points must be covered, including comprehensive contact details on the website or Facebook page. Customers are wary of 'red flags' on the contact page, for instance, such as the absence of a landline or physical address, as these give the impression of untrustworthiness.
Make Sure Your Insurance Policy is Sufficient
Haulage companies operate in a risky industry - quite often handling very valuable items and cargo. And while life cannot be fully protected from so-called 'acts of God', the least you must do is ensure that every single piece of cargo - including your own equipment, vehicles and personnel - are properly and fully insured. Your insurance policies must provide full protection for every aspect of your business.
Manage Customers' Expectations
'Management of expectations' has long been a popular buzz phrase in marketing. Understanding clients' expectations gives even small haulage companies a powerful, all-seeing perspective. If you cannot fully meet a customer's demand, for instance, at the very least you can manage their expectations so that they'll feel satisfied they are valued.
How successful business organisations manage customer reviews and testimonials can teach you important pointers on the proper handling of customer feedback and complaints. It's important to establish a way for customers to easily provide feedback on the service you've provided them, and then make the reviews public. Make sure the reviews are real ones, with a traceable company or customer name and, most importantly, the reviews should be curated in good time, so you can filter out anonymously written ones that may look suspiciously like they come from a competitor.
Norman Dulwich is a Correspondent for Haulage Exchange, the leading online trade network for the road transport industry across the UK and Europe. It provides services for matching haulage companies or drivers with jobs and to buy and sell road transport and haulage work in the domestic and international markets. Over 3,000 transport exchange businesses are networked together through their website, trading jobs and capacity in a safe 'wholesale' environment.
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