Wednesday, 3 September 2014

How Online Reputation Management Is A Must For Every Online Business

How Online Reputation Management Is A Must For Every Online Business

By John Charles Trace

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Expert Author John Charles Trace
Reputation management is an essential part of delivering your brand online. For many companies this is a service that they only seek out when problems occur. These problems can be wide ranging but could include bad press, negative perceptions of the brand, complaints, or malicious actions online from outside entities. All these things can result in a company very quickly losing revenue and on the internet it can sometimes result in the complete failure of a business. While reputation management can help to fix these issues and restore a company's position online, it is wiser and more effective if you put in to place mechanisms to preserve your online reputation rather than leaving yourself open to attack and waiting until the worst case scenario.

By working with a reputable company you can look at all the areas where improvements can be made and firm up your communications policy so that any problems that occur can be dealt with immediately and resolved before they escalate.

Reputation management is about ensuring that you respond to customers and have the right systems in place to receive and reply to their queries, questions, comments and complaints. There is nothing more damaging to your company's reputation than an unhappy customer. If they post negative comments about you online on social media it can quickly be picked up and shared and in a short space of time one simple complaint could grow in to a mountain of abuse.

Another area is to ensure you are communicating the right message. This method is about using reputation management to help guide your content and messages so you are strengthening your brand, building up a positive reputation and giving customers every chance to properly learn what you are about and what you can give them. This is the key to success. Not enough companies consider this as important and instead they engage in a very reactive form of communicating their brand to customers and potential customers. The problem here is that it can easily become a collection of unmatched messages that contradict each other, and in some cases there can even by duplication or errors. This all services to make your company look less than professional and will do nothing for its good standing within your industry.

Timely consideration for reputation management will ensure you are able to prepare and plan for any eventuality. You will have a plan in place that can be actioned immediately in any given circumstance if trouble occurs.

The most important thing to remember is not to panic. Whether you are experiencing an emergency now, or not, the best course of action to find a reputable company who have proven experience delivering effective reputation management services for clients. They should be able to demonstrate experience in this area and give you a clear indication of how they can help you, whatever your situation.

Take their advice and build up your resistance to trouble online. It will save you time, reputation and in the longer term it will save you a fortune in sales revenue.

Cartoozo is a multinational Internet Marketing company with offices in Berkeley Square, London UK and Fifth Avenue, New York, USA. Cartoozo has a client base of over 200 and provides services in every aspect of Internet Marketing, including Web Design, Search Engine Optimisation, Reputation Management, E-commerce and mobile solutions. Cartoozo is also ranked as the highest income earner on, the prestigious independent online marketplace for businesses and freelance professionals for Search Engine Optimisation and is constantly ranked Position 1 in Guru for the Website & E-Commerce category. Visit us at

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